Brand & Licensing
Guidelines
Five parts, one throughline.
The Brand
What DexaFit is, and what it deliberately isn't.
Know your body. Transform your life.
Look better. Live longer. Get there faster. PhD-level education free on a podcast, wearables on every wrist, a supplement for every goal. It's a golden age of intervention. What it doesn't have is a fixed reference.
Verification and validation.
Verification shows what changed. Validation says whether it did what you were after. DexaFit answers both.
- Clinical-grade DEXA testing—direct measurement, not an estimate
- A precise picture of body composition, fitness, and metabolic health
- The baseline you test, act, and re-test against
- The diet, the supplement, the medication, or the workout plan
- A voice that tells you what to do
- A product that picks sides between interventions
Brand voice
Four principles travel with the name. They govern what DexaFit means, not how your location sounds.
Get DexaFit.
Get DexaFit is the brand's call to action—get the measurement, the insight, the ground truth on your fitness and health.
Using the DexaFit Name
The licensing framework—when the name can go on something, and when it can't.
The Golden Rule
If a customer sees "DexaFit" on this, would they reasonably believe it's backed by the DexaFit brand—the whole network, not just this one business?
If the honest answer is yes—and it's anything beyond a core DexaFit Test—it needs DexaFit's prior written consent.
Permitted vs. Prohibited
- DexaFit DEXA Scan · VO2 Max Test · RMR Metabolic Test
- DexaFit [City]—your location name
- "Book your DexaFit DEXA Scan today"
- DexaFit Testing + [Your Brand]'s service
- [Your Brand] Program—using DexaFit Testing to track progress
- DexaFit Red Light Therapy
- DexaFit IV Therapy
- DexaFit Supplements
- DexaFit GLP-1 or Weight-Loss Program
- Any "DexaFit + [intervention]"
Your independent business
Offer whatever you like—IV therapy, red light, nutrition, supplements, GLP-1, private care. It just lives under your own brand, not the DexaFit Marks.
The business is DexaFit [City]. DexaFit is the testing it's known for. Everything else is introduced as:
The DexaFit Marks identify the testing; your own brand identifies everything else—so the difference stays clear to customers.
Powered by DexaFit
"[Your Brand] | Powered by DexaFit" is how many host locations pair their name with ours. Same rule as any pairing of a Mark with another name: prior written consent, and the approved lockup file—never homemade.
The testing and the technology are DexaFit. The business—and everything else it offers—is yours.
Measure, don't prescribe
- Endorse a specific diet, supplement, medication, or brand
- Advise whether to take supplements or GLP-1s, or pick one workout over another
- Make any medical, diagnostic, or disease claim
- Imply DexaFit backs or validated a third-party product
- Explain what results mean with general, science-based context
- "VO2 Max is one of the strongest markers linked to longevity—here's what the literature says it reflects"
- Report what others are trying, and what their re-tests showed
Custom reports & AI
Going deeper is encouraged—many owners already build richer reports with their own tools, AI included. The moment it carries the DexaFit name, it needs prior written consent before it goes anywhere external.
Privacy laws apply when sharing customer data with third-party and AI tools.
AI can hallucinate and fabricate references—verify everything before it carries the DexaFit name. One more reason branded materials need prior consent.
Using the marks correctly
- Pair a Mark with its service name—"DexaFit DEXA Scan"—not as a generic noun
- Use the one welcome exception as a verb: "Get DexaFit"
- Keep the approved spelling and capitalization every time
- Alter, abbreviate, translate, misspell, pluralize, or make the Marks possessive
- Fuse a Mark with another name or logo to form a sub-brand—"DexaFit-[YourName]"
- Register the Marks or confusingly similar names, domains, or social handles
Naming
Spelling the brand and the three tests—exactly, every time, for consistency and search.
Spelling the names
One spelling for each, everywhere—it's how customers and search engines recognize you.
Why DEXA, not DXA
Clinicians will tell you DXA is the technically preferred abbreviation. They're right. In anything a customer reads, still write DEXA.
The three pillars
These three tests—and only these—are automatically fair game to brand "DexaFit," using the approved names.
Visual Identity
The logo, color, and type that make a location unmistakably DexaFit.
The logo
Use approved lockups only—the full wordmark and the standalone "bug." Pick the version that fits the background.
Location logos
Every location reads DexaFit [City]—the city name set in the established placement. Keep that placement consistent.
Logo don'ts
Color
White always dominates. DexaFit Blue is the single accent—everything else is neutral.
Typography
Social posts
Keep the wordmark at the size and placement shown, then make it local.
Operating the Brand
When to ask, who to ask, and the whole guide on one page.
Publishing under DexaFit
A blog on your DexaFit site carries the name—so the Golden Rule applies to articles too.
- DEXA · VO2 Max · RMR—what they measure, what results mean
- What users report trying—nutrition, training, recovery—covered as being tried, not as what works
- Your location, your community, and user stories—with the user's written OK
- The literature—JAMA, NIH, peer-reviewed, always cited
- Endorsing a specific supplement, medication, program, or brand
- Medical, diagnostic, or disease claims
- Comparisons to competitors, other studios, or other methods
- Anything positioning DexaFit as the intervention, not the measurement
How to write it
- Educate—DexaFit measures; the article explains what the numbers mean
- Cite every statistic with a real, linked source
- Use approved names exactly—DexaFit, DEXA Scan, VO2 Max Test, RMR Metabolic Test
- Localize—mention your city and community where it fits naturally
- Write for humans first—the AI answer engines reward what people actually read
- Reference press only in the two approved lines, word for word—"featured," never "endorsed by" or "as seen on"
- Diagnose, treat, prescribe, or use "patient" / "medical advice"
- Publish accuracy or precision figures for any test without brand approval
- Say "only," "best," or "first" without a cited source
- Manufacture urgency on evergreen posts—no "last chance," no "act now"
- Publish anything AI wrote without verifying every citation yourself
Before and after
Say the strongest true thing, then stop. Three edits from real network copy reviews:
User results & testimonials
Nothing shows what measurement is worth like a real re-test.
When in doubt, ask
Any use of the Marks beyond the approved tests—a new report, feature, campaign, app, or product name—goes for prior written consent first.
The rules at a glance